Ayurvedic Copywriting.. Drug Description

 Haritaki  ( Terminalia Chebula )

Copywriting.. Example:for a tablet of Hareetaki 

Are you in search of a herbal remedy to detox? If you wish to spend your weekend for a family outing than being stuck in a hospital visit …or if you are exhausted with sleepless nights…or fed up with quite bad day starting in your toilet… or if you can't enjoy your favorite foods…Haritaki Tablets, a traditionally proven Ayurvedic fruit tablet is the best to save you.

You shall enjoy your vacations without a hospital visit, with the help of this authentic, ready to use, healthy, powerful medicine, which empowers your immunity as a safe net and covers you from recurrent infections like cough, cold, sinusitis or a headache.

Assures you a pretty good morning with a good day start, as it is a proven laxative which can be used in constipation, piles, indigestion, gas trouble

It can be made into a customized medicine by adding water, yogurt, buttermilk, honey, or juices. so can be used as a good remedy against eye diseases, mouth ulcers, arthritis and skin diseases.

It is an Ayurvedic rejuvenator So ...can act as  brain tonic , delays aging, preventing memory losses and depression.

AYRVEDIC DESCRIPTION OF HARITHAKI:

Harithaki… It is a fruit encapsulated with dual powers, so the real magic happens with its proper usage.

The indications

self-explanatory from its name itself.

Harathi -means destruction, able to fight against various diseases ranges from simple eye diseases, headache, gas trouble, constipation, piles and recurrent infections like cough cold and sinusitis.

Takati means to enlighten the body like the Sun... indicating its rejuvenation property . It has the power to reconstruct. It can be used for cell regeneration. So acts  a brain tonic, to slow down aging, to prevent from memory loss or dementia .

Also it is a single medicine. if it is mixed with specific foods and drinks to do multifunction in multiple body system. So, it can used in curing majority of diseases.

Act as an immunity booster as it has antioxidant, anti-microbial, anti-inflammatory effects so as to prevent recurrent infections like cough, cold, sinusitis, headache ,throat pain etc.

Phytochemistry :

Contains  carbohydrates, protein, tannin, starch, Alkaloids, natural steroids,

iron,calcium, magnesium, sodium, sulphate, chloride etc

Precautions and Side effects:

It is a fruit with multiple personality also. For controlling these adverse effects, the ancient Ayurvedic sages prescribed specific foods and drinks to use along with it .eg: Jaggery, salt, hotwater, honey, buttermilk based on the conditions of the disease.

It may have an effect on decreasing the sperm count with prolonged alone use.

Also during pregnancy its usage may cause diarrhea or accelerate bowel movements which may lead to complications.

Specific Ayurvedic features of Harithaki

1. 7 types of Harithaki mentioned in Classic Ayurveda.

 2. It has 5 tastes.

 3. It is known as King of medicine

 4. Rithu Haritaki is a prescribed method of special usage of this fruit in all seasons by changing  

     the vehicles(specific food or drinks) using with it.

 5. It is one of the components in Triphala, the Superhero combination in Ayurvedic medicines.